Pessoas 2030 – Programa Qualifica

Giving a voice and recognition to those who decided to rewrite their future was the premise behind the work we developed with Pessoas 2030 and for the Qualifica Program. We gathered success stories in the field and turned them into a series of documentary videos with a strong digital presence, complemented by an influencer marketing strategy. The project culminated in the production and execution of the annual Pessoas 2030 event in Évora, a moment of reflection and recognition of adult education in Portugal.