Cálem Porto
How do you bring the atmosphere of one of the world’s most visited Port wine cellars into the digital realm? Our response to Cálem’s challenge was a strategy focused on turning audience curiosity into bookings and visits. The result was a dynamic online presence, with creative content rooted in the brand’s history, heritage, and essence. An irresistible invitation to enjoy an authentic Cálem experience.
Client
Grupo Kopke
Media management
social media (instagram and facebook)
results
views: 1.9 million
reach: 357.1K
interactions: 9.2K
visits: 12.4K
new followers: 1.3K
growth in Instagram views: 73.9%
growth in Instagram reach: 29.9%