Admissions 25/26
When it comes to choosing the future, UTAD believes students know themselves best.
“Tu é que sabes” became the core message of a campaign designed to promote undergraduate programmes by valuing autonomy, acceptance and the diverse paths each student can choose to follow.
Client
UTAD
Media management
radio, ATMs, online (Google, Meta, TikTok)
results
radio
reach: 208.000 people
ATM
views: + 1.5M
paid media
impressions: + 11 M
clicks: + 51 mil