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Admissions 25/26

When it comes to choosing the future, UTAD believes students know themselves best.
“Tu é que sabes” became the core message of a campaign designed to promote undergraduate programmes by valuing autonomy, acceptance and the diverse paths each student can choose to follow.

Client

UTAD

Media management

radio, ATMs, online (Google, Meta, TikTok)

Admissions 25/26

results

radio

reach: 208.000 people

ATM

views: + 1.5M

paid media

impressions: + 11 M

clicks: + 51 mil