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Admissions 25/26

When it comes to choosing the future, UTAD believes students know themselves best.
“Tu é que sabes” became the core message of a campaign designed to promote undergraduate programmes by valuing autonomy, acceptance and the diverse paths each student can choose to follow.

Client

UTAD

Year

9

Media management

radio, ATMs, online (Google, Meta, TikTok)

some

results

radio

reach: 208.000 people

ATM

views: + 1.5M

paid media

impressions: + 11 M

clicks: + 51 mil