Admissions 25/26
When it comes to choosing the future, UTAD believes students know themselves best.
“Tu é que sabes” became the core message of a campaign designed to promote undergraduate programmes by valuing autonomy, acceptance and the diverse paths each student can choose to follow.
Client
UTAD
Year
9
Media management
radio, ATMs, online (Google, Meta, TikTok)
results
radio
reach: 208.000 people
ATM
views: + 1.5M
paid media
impressions: + 11 M
clicks: + 51 mil