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prémios fora da lata
Ramirez challenged us to develop an integrated media strategy for the “Prémios fora da lata” campaign — a high-energy promotion that brought the brand to life during the hottest and most fun season of the year. With the support of influencers and plenty of prizes to enjoy the summer, the results exceeded all expectations.
Client
Ramirez
media channels
radio, POS, PPC, influencers
results
radio: 8.5M+ contacts
digital billboards: 513K+ views
PPC: 10M+ impressions, 65K+ clicks, 1.4M+ reach
influencers: 200K+ views, 60K+ reach