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prémios fora da lata

Ramirez challenged us to develop an integrated media strategy for the “Prémios fora da lata” campaign — a high-energy promotion that brought the brand to life during the hottest and most fun season of the year. With the support of influencers and plenty of prizes to enjoy the summer, the results exceeded all expectations.

Client

Ramirez

media channels

radio, POS, PPC, influencers

some

results

radio: 8.5M+ contacts
digital billboards: 513K+ views
PPC: 10M+ impressions, 65K+ clicks, 1.4M+ reach
influencers: 200K+ views, 60K+ reach