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prémios fora da lata
Ramirez challenged us to develop an integrated media strategy for “Prémios Fora da Lata”, a high-energy summer promotion designed to fully engage the brand during the hottest and most exciting time of the year.
With influencer support and a wide range of prizes to enjoy the season, the campaign delivered results that exceeded expectations.
Client
Ramirez
Media management
radio, POS, paid media e influencer marketing
results
radio
contacts: + 8,5M
digital mupis
views: + 513 mil
paid media
impressions: + 10 M
clicks: + 65K
reach: + 1,4 M people
influencer marketing
views: + 200 mil
reach: + 60 mil people