Haier
campaign
[challenge]
Increase brand awareness in the Portuguese market by designing, planning, and executing a campaign across multiple offline and online channels.
[solution]
"Confiança: Nível Haier" ("Confidence: Haier Level") – a concept that positions the brand as a symbol of trust, both in household appliances and in our own abilities to live life as we always wanted. Featuring Michelin-starred chef Rui Paula.
