2020
All

Casal Garcia - 2024 campaign

Client

Aveleda

TV, POS, social media, and programmatic media

Project

Casal Garcia 

20240106_CASAL_GARGIA_CAMPNHA_2024_KV_GAMAS_P14-03

Challenge

Consolidate the awareness of the best-selling Vinho Verde brand in Portugal by recreating its most famous jingle. 

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Solution

"Haja alegria, haja Casal Garcia" ("Let there be joy, let there be Casal Garcia") – the timeless tagline reinterpreted. Three stories that remind us that in life, few things go as planned, but everything can be solved with joy. And, of course, a toast to Casal Garcia.