Universidade de Trás-os-Montes e Alto Douro
TV, radio, social media, PPC, programmatic media
undergraduate program promotion
Increase enrollments in UTAD's undergraduate programs by designing, planning, and executing a multi-channel awareness campaign.
"Tá decidido" ("It's decided") – a campaign concept and tagline that reflects the confidence of those who have chosen the right path to reach their destination.
