Puxa o Norte para cima

To give well-deserved visibility to the 18 projects developed under the Norte 2020 programme, we created the concept “Puxa o Norte para Cima” — a unifying campaign of pride and recognition for the region’s development.

We designed a multi-channel communication strategy built around three core pillars: territory, education and innovation.
The concept was brought to life across digital platforms, outdoor media, video and event experiences.