LIPOR recicla-te

Recycling is still a challenge for many people — and LIPOR wanted to help change that.
With the message “Recicla-te”, we created a campaign that is both a wake-up call and a statement of confidence in people’s ability to change.

From an interactive website to street activations, the distribution of recycling kits and the sharing of inspiring stories, we invited everyone to take the first step towards a cleaner future.