Lá vai Lisboa

The traditional march “Lá Vai Lisboa” inspired a campaign showing that Lisbon Wines are much more than aromas and flavours. They are stories, values and cultural identity — a heritage we proudly share.

Illustrators João Fazenda and Tiago Albuquerque joined us to bring colour, personality and expressiveness to the concept.

The campaign also crossed borders, reaching Brazil, where we strengthened the brand’s presence through paid media and influencer marketing, amplifying awareness and visibility.