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haja alegria, haja Casal Garcia

To strengthen the visibility of Portugal’s best-selling Vinho Verde, we brought back the iconic jingle we first created in 2014 — now refreshed with a new rhythm and three stories that remind us of that life rarely goes exactly as planned.
“Haja alegria, haja Casal Garcia” once again becomes the spirit of a campaign that celebrates joy, spontaneity and all the unforgettable moments worth raising a glass.

Client

Aveleda

media channels

TV, cinema, outdoor, social media, programmatic, POS

Awards

CPA

some