haja alegria, haja Casal Garcia
To strengthen the visibility of Portugal’s best-selling Vinho Verde, we brought back the iconic jingle we first created in 2014 — now refreshed with a new rhythm and three stories that remind us of that life rarely goes exactly as planned.
“Haja alegria, haja Casal Garcia” once again becomes the spirit of a campaign that celebrates joy, spontaneity and all the unforgettable moments worth raising a glass.
Client
Aveleda
media channels
TV, cinema, outdoor, social media, programmatic, POS
Awards
CPA