FEP – master’s & doctorates
To boost visibility for for the University of Porto’s School of Economics graduate programs, we have been developing conversion-focused paid media strategies for the School of Economics of the University of Porto since 2021.
With precise targeting and continuous optimisation, we test different formats and audiences to reach the right prospective students — turning each ad into an opportunity to bring future talent closer to FEP.
Client
FEP
Media management
paid media (Meta, Google)
results
reach: 428,000 people
impressions: 2.5M+
conversions: 1,000+ application clicks
conversion rate: +41% vs previous period