Conversas com futuro
APCER challenged us to reimagine its annual event in a digital, engaging and participatory format.
That’s how “Conversas com Futuro” was born — a concept built around interaction, collaboration and anticipation.
We created a gamified platform where employees completed interactive missions leading up to the event day.
The final session was broadcast live from the Sheraton Hotel, featuring presenter Fernanda Freitas, chef Pedro Limão, author Afonso Cruz and sociologist João Teixeira Lopes.
Client
APCER
Media management
microsite, email marketing
results
participants:: + 80 employees
1500 € raised for charity
dozens of phrases and videos shared