Boozie – brand identity & launch

We developed the brand identity, packaging and full launch campaign for Boozie, the first Portuguese brand of poptails — frozen cocktails.

With a lively, relaxed and playful tone of voice, we created a bold proposition aimed at a generation of young adults who enjoy challenges and know how to embrace them.
The visual and verbal language celebrated fun, spontaneity and the spirit of summer in a fresh, contemporary way.