Awareness campaign

Some brands express themselves best through music — and Custo Justo is definitely one of them.
We created three jingles and three light-hearted stories, each ending with the melodic signature everyone already knows by heart: custo justo ponto pê tê.

A refreshed, vibrant and energetic tone that reminds audiences that, just like people, cars can also change their lives — sometimes all it takes is a change of hands.